We can preach all day long about the importance of having a purpose driven brand but at the end of the day, there will always be companies out there that either do not see the value in, or care to figure out, what their purpose is. It’s up to you to define your own purpose…
Brands Done Right – Vol. I: Purpose Driven Brands
At Tōdem, we wholeheartedly believe in the value of having a purpose-driven brand. It’s what we’ve based our entire branding strategy around. The three examples of purpose-driven brands mentioned in the article below are all large scale, but purpose-driven ideals are not reserved solely for household name brands or billion dollar companies. ANYONE can benefit…
The Kings Of Hospitality (and what we can learn from them)
I want to give you something to think about. If you had to think of one industry that had to be at the top of their game in customer service, quality, engagement, experience and environment every single day, what would it be? Restaurants? Maybe. Hotels? Getting closer. Private Clubs? Bingo. There are many (if not…
The TŌDEM Manifesto
What stands between you and reaching your full potential? Complacency. It’s the quiet killer of any business, organization or brand. The world is continually changing and will shamelessly leave behind those unwilling to adjust. The good news is that we believe simple and seemingly small changes in how you think and express yourself, can make…
Branding (In My Humble Opinion)
Branding is not a logo. A logo is a logo. And the power of branding, in my humble opinion, does not lie solely in the creative and visual execution as many firms would have you believe. And while yes, it is a vital component (that I enjoy doing very much), it isn’t everything. Some would…
Pipe Dream
The idea that we should all be out to change the world is ludicrous. I mean think about it. Talk about setting yourself up for failure. “Live your life with passion and fight for what is right!! Save all the starving children in the world and accomplish world peace!!” Please. That is insanity and will…
Millennial Mindset
Suddenly the playing field has been leveled and so many heads are swirling trying to figure out what just happened. The game has completely changed and I am pumped. Finally, I see an opportunity to breathe life back into work, something I in some ways, avoided doing for like 8 years. Technically I am a…
Practice What You Preach
Something so many companies fail to do is practice what they preach. They say they have values and a mission and this and that… but do they really mean it? Do they actually prove it? It’s so easy to get caught up in to-do lists, meetings, and deadlines that we throw these vitally important intangibles…
5 Levels of a Company’s Existence
If you are a business, you more than likely fall into one of the following categories or at least somewhere in between. How do you stack up? 1 – Shallow Floaters You have your service or product, and you simply exist. You depend solely on your product or service to drive sales and growth….