Do You Know Your “Why?” 4 Questions To Find Your Purpose

By: Margie Warrell   If you’ve ever faced a significant crisis in your life you’ll have experienced the power of purpose to tap reserves of energy, determination and courage you likely didn’t know you had. Your mission was clear. Your goal was compelling. Your focus was laser-like. Your potential was tapped.The power of purpose is…

The “Need to Belong” – Part of What Makes Us Human

By: Dr. Dylan Selterman   Why are people so strongly motivated to have relationships? According to a landmark paper by psychologists Roy Baumeister and Mark Leary it’s because of a fundamental “need to belong.”1 The “belongingness hypothesis” states that people have a basic psychological need to feel closely connected to others, and that caring, affectionate…

5 Tips for Managing Millennials

You can create a work environment in which millennials succeed By: Susan M. Heathfield   Millennials generally are described as those born in the 1980s and 1990s, which means the oldest members of the generation—also known as Generation Y—began entering the workforce in the late 1990s and early 2000s. According to the Pew Research Center,…

An Inspiring Discussion With Simon Sinek About Learning Your ‘Why’

You will never figure out “how” until you are clear on “why.” By: David Koji   Asking ourselves “why” is generally a reactionary response after we have done something. Why did I do that? Or, why do I continue to do something? In the business world, “why” cannot be an afterthought. It must be your forethoughts forethought….

Millennials, This Is Why You Haven’t Been Promoted

By: Caroline Beaton   According to a recent millennial leadership survey from The Hartford, 80% of millennials see themselves as leaders today. Yet only 12% of Gen Y held management roles in 2013; and less than a third of The Hartford’s sample reported that they’re currently business leaders. Maybe we’re entitled and delusional. Or maybe, explained millennial expert and author…

The Human Experience

By: Daniel Horgan   “Hey, how are you?” Many of us have muttered these words as we pass someone by, not waiting long enough to hear the response. We have a meeting to get to or a class to attend. We are thinking about what we just experienced in the past or what lies ahead…

Pain Points: A Guide to Finding & Solving Your Customers’ Problems

By: Dan Shewan Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into the world of customer pain points…

Why Corporate Culture Is Becoming Even More Important

By: Larry Alton    Corporate culture has arguably always been important, but it’s only become a popular point of discussion in the past 20 years or so. To some, it’s become a buzzword, losing some of its meaning due to the overabundance of content and discussions surrounding it. However, I’d argue that corporate culture was…

What’s Your Rallying Cry?

Strike an emotional cord with employees By: Baker   The call-to-action “Just do it.” “Think different.” Every day we are bombarded by taglines and slogans in the retail world. Why do some become part of our cultural vernacular and make an indelible impression in our memories — while others do not? The difference is that…

5 Questions You Can Ask to Evaluate Your Corporate Culture

By: Jacob Morgan   When it comes to corporate culture, a lot has been said about what makes a company great. But how do you turn buzzwords like transparency, engagement, or openness into your dream culture? It can be as simple as looking around your office and asking some honest questions. To find out what your corporate culture can…