Take a Look in the Rearview…

…there might be a lot to learn from it. I might not have it all figured out, but I can at least stop wondering how I should be putting my talents to use every day. When I got to thinking about why I do what I do and why I stumbled so much with moving…

Be Yourself. It’s all you have.

During my senior year in college, I felt like I had finally figured out life and gotten it right. (Well, as much as life can be figured out at 21 ;))… Several months ago, I was working through the creation of a Values Alignment exercise for our clients at TODEM and their employees. Amidst creating…

The Truth: You Can (‘t) Have It All.

I can remember a conversation I had with my husband as a semi-newlywed. I was furious about the notion that I had been lied to for years. That when my teachers, parents, peers, the world, told me that I could “Be Anything” and “Do Anything” in my life, that it was all a lie. To…

My American Story

(Posted the day of the presidential election in 2016 to Facebook.)   I wrote this post about a month ago but never shared. Today seemed appropriate. Let’s get back to what we love about each other and not what we hate. I’m not for him. I’m not for her. I’m for US. I grew up…

The TŌDEM Manifesto

What stands between you and reaching your full potential? Complacency. It’s the quiet killer of any business, organization or brand. The world is continually changing and will shamelessly leave behind those unwilling to adjust. The good news is that we believe simple and seemingly small changes in how you think and express yourself, can make…

Branding (In My Humble Opinion)

Branding is not a logo. A logo is a logo. And the power of branding, in my humble opinion, does not lie solely in the creative and visual execution as many firms would have you believe. And while yes, it is a vital component (that I enjoy doing very much), it isn’t everything. Some would…

Pipe Dream

The idea that we should all be out to change the world is ludicrous. I mean think about it. Talk about setting yourself up for failure. “Live your life with passion and fight for what is right!! Save all the starving children in the world and accomplish world peace!!” Please. That is insanity and will…

Time

Time is such a precious thing. We only get the time we are given – we can’t buy more. And there never seems to be enough of it. One of my friends recently told me that she now decides what she is going to do in her life based on how much time it takes…

Practice What You Preach

Something so many companies fail to do is practice what they preach. They say they have values and a mission and this and that… but do they really mean it? Do they actually prove it? It’s so easy to get caught up in to-do lists, meetings, and deadlines that we throw these vitally important intangibles…

The Social Media Culture Disaster

“…the only thing we all truly have in common is that we all live on this planet. Period.”   Social media is causing the destruction of culture, individuality, and even our sense of self. And it’s going to affect you too (the business). HOW? Our world is becoming more and more homogeneous. We are globally…