There are numerous misconceptions about branding that often cloud the understanding of what it truly entails, as well as its importance for a company’s success, sustainability, and ability to resonate. Branding is more than just a logo or a catchy tagline−it’s a comprehensive strategy that shapes a company’s identity, perception, and connection with its audience….
Author: Tiffany Williams
The Gift That Keeps On Giving
I’ve always been drawn to gift-giving. During the holidays, I’m the person who enjoys giving the perfect gift more than receiving one. I think it links back to my dad, and while he may not have been perfect (as no one is), he was the most thoughtful gift-giver. My mom always had the most presents…
Be Yourself. It’s all you have.
During my senior year in college, I felt like I had finally figured out life and gotten it right. (Well, as much as life can be figured out at 21 ;))… Several months ago, I was working through the creation of a Values Alignment exercise for our clients at TODEM and their employees. Amidst creating…