At least that’s what Mark Cuban says. “’Instead, pay attention to those things that you devote time to. Double down your investment there.” That statement changed my ENTIRE perspective and finally gave me a direction I felt not only great about but one hundred percent sure about moving toward. I was actually in the shower,…
Author: Rhem Galloway
Great Advice is Global
The author of the following article is actually an entrepreneur and business owner in New Delhi, India. While there’s lots I could add, her advice goes to show that no matter where you are in the world, great leaders put people first, are in touch with cultural shifts, and know what is needed in the…
Is Your Brand Talking the Walk?
Ok. This article is great BUT it does advocate looking “out there” more than “in here” for the answers that drive your verbal brand. At Tōdem, we believe EVERYTHING starts by looking to the inside first. Definitely worth reading as I’m in 100 percent agreement with the importance of harnessing the power of words to…
My American Story
(Posted the day of the presidential election in 2016 to Facebook.) I wrote this post about a month ago but never shared. Today seemed appropriate. Let’s get back to what we love about each other and not what we hate. I’m not for him. I’m not for her. I’m for US. I grew up…
You’re Never Done Finding Your Purpose at Work
We can preach all day long about the importance of having a purpose driven brand but at the end of the day, there will always be companies out there that either do not see the value in, or care to figure out, what their purpose is. It’s up to you to define your own purpose…
Brands Done Right – Vol. I: Purpose Driven Brands
At Tōdem, we wholeheartedly believe in the value of having a purpose-driven brand. It’s what we’ve based our entire branding strategy around. The three examples of purpose-driven brands mentioned in the article below are all large scale, but purpose-driven ideals are not reserved solely for household name brands or billion dollar companies. ANYONE can benefit…
The Kings Of Hospitality (and what we can learn from them)
I want to give you something to think about. If you had to think of one industry that had to be at the top of their game in customer service, quality, engagement, experience and environment every single day, what would it be? Restaurants? Maybe. Hotels? Getting closer. Private Clubs? Bingo. There are many (if not…
The TŌDEM Manifesto
What stands between you and reaching your full potential? Complacency. It’s the quiet killer of any business, organization or brand. The world is continually changing and will shamelessly leave behind those unwilling to adjust. The good news is that we believe simple and seemingly small changes in how you think and express yourself, can make…
Branding (In My Humble Opinion)
Branding is not a logo. A logo is a logo. And the power of branding, in my humble opinion, does not lie solely in the creative and visual execution as many firms would have you believe. And while yes, it is a vital component (that I enjoy doing very much), it isn’t everything. Some would…
Pipe Dream
The idea that we should all be out to change the world is ludicrous. I mean think about it. Talk about setting yourself up for failure. “Live your life with passion and fight for what is right!! Save all the starving children in the world and accomplish world peace!!” Please. That is insanity and will…