Why are Airbnb, Nike and Patagonia so successful? It starts with purpose. By: Andrew Thomas, Founder, Skybell Video Doorbell There’s no question that profits are important to any startup or business. Yet the more time I spend in the startup world, the more I realize that profits shouldn’t be our sole focus. I’m learning that profits seem…
Author: Rhem Galloway
Increasing the ‘Meaning Quotient’ of Work
Through a few simple techniques, executives can boost workplace “MQ” and inspire employees to perform at their peak. By: Susie Cranston & Scott Keller Musicians talk about being “in the groove,” sportsmen about being “in the zone.” Can employees in the workplace experience similar performance peaks and, if so, what can top management do to encourage…
In Pursuit of Happiness
Neuroscientist Dean Burnett dives deep into what makes us happy. By: Gabrielle Levy, Political Reporter for U.S News and World Report IT’S HUMAN NATURE TO want to be happy, but people know relatively little about the science behind the emotion. Scientists are only just beginning to grasp how the human brain processes emotion – the…
5 Ways to Maintain Brand Consistency As You Grow Your Business
By: John Hall, Forbes Contributor If you’re like many leaders, the early stages of your business required a lot of decision-making, from fundamental decisions like your core services or products all the way to decisions about design. Whether you put a ton of time into each and every choice or quickly call the shots to…
How To Live Your Truth: Part Three
I love goals and know from experience the power they can have on actually making things happen!! If you have not read the previous two articles please do so and then learn how to put them to work toward accomplishing what you want in life! (Note: All articles are copied verbatim… typos, grammar errors and…
How To Live Your Truth: Part Two
This is a great article. I recommend reading the first one in the series previously posted if you haven’t already. Values are like guardrails. We need them in life, love and even work. Figure out what yours are and then live by them. (Note: All articles are copied verbatim… typos, grammar errors and all. In…
How To Live Your Truth: Part One
This article and the next two to follow in the series are fantastic. If you don’t feel like reading a million books to figure out who you are and what you believe in, just read these articles and you will be well on your way. At TŌDEM, we cannot speak enough about the importance of…
The Brand Culture Model
The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…
The Need To Belong
In case you were thinking that making your employees feel like they belong is just “fluff,” just take a few seconds to read this article. It’s a brief informative snapshot of why we as humans feel the need to belong. (Note: All articles are copied verbatim… typos, grammar errors and all. In other words, we…
Millennials are changing the workplace, how will you adjust?
Millennials are here to stay so you better get to work on figuring out what they want. When we find a useful article on Millennials we will share it. Below is a great intro into the mind of Millennials provided by NBC News. Millennials are not nearly as complicated and spoiled as some may think….