Change is inevitable in business—whether you’re passing the torch to a new generation, entering a fresh market, scaling your operations, or welcoming new leadership. But with every transition comes a unique opportunity—a chance to evaluate and refresh your brand. At Todem, we’ve been exploring how branding can serve as a strategic guide during these pivotal moments….
COFFEE TALK: When it comes to “marketing,” what is worth the money and when?
I put “marketing” in quotations because it is such a loaded word. In any case, I had coffee the other morning with Nelson Dickson and Amy Garland, and our conversation got my wheels spinning about something. As vitally important as we think the brand of every business is (and the sooner you address it, the…
Clarity, Alignment, Authenticity, and Sanity
The real ROIs, KPIs, and FYIs of Branding When you hear the letters ROI or KPI, what’s the first thing you think of? Numbers? Hard Data? Facts? Whatever comes to mind, I’m guessing it’s a tangible measure of success. Numbers are hard to argue with. But what about the intangible measures of success? Are they…
Your Logo Is Not Your Brand: Three Lessons in Smart Branding.
In today’s dynamic marketplace, branding isn’t just about creating a flashy logo or a catchy tagline. It’s about crafting a narrative that resonates with your audience, builds trust, and drives loyalty. Smart branding goes beyond surface-level aesthetics. It delves deep into a company’s core values and actions. Let’s explore some attainable strategies for taking your…
Debunking Myths About Branding
There are numerous misconceptions about branding that often cloud the understanding of what it truly entails, as well as its importance for a company’s success, sustainability, and ability to resonate. Branding is more than just a logo or a catchy tagline−it’s a comprehensive strategy that shapes a company’s identity, perception, and connection with its audience….
The Gift That Keeps On Giving
I’ve always been drawn to gift-giving. During the holidays, I’m the person who enjoys giving the perfect gift more than receiving one. I think it links back to my dad, and while he may not have been perfect (as no one is), he was the most thoughtful gift-giver. My mom always had the most presents…
10 Unexpected Questions We Ask New Clients
As branding professionals—and to do our job to the best of our abilities—we must get to know our clients inside and out. To do this—and much like speed dating—things get personal and fast. Over the years, we have culled our Spanish Inquisition down to the most essential and insightful questions that give us what we…
Should we care about design trends?
If you follow fashion, interior design styles or even branding trends, you might find it hard to keep up with the rate at which preferences and designs seem to change. How can one shoe style be fine last year but out of style this year? Or a typeface that was super popular a few years…
The Silver Tsunami: 4 Reasons Why Branding Should Be Top of Mind
Are you aware that The Silver Tsunami has begun? But wait, what is The Silver Tsunami? Simply put, it’s a metaphor coined for our aging Boomer generation and the related economic and health implications coming our way. As branding professionals, it’s this swelling wave of retiring business owners and CEOs that has our attention. We’ve witnessed…
If Strategy Is So Important, Why Don’t We Make Time for It?
by Dorie Clark Almost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of them said that being strategic was the leadership behavior most important to their organization’s success. And yet in another study, a full 96% of the leaders surveyed said they lacked the time for strategic thinking. Of course, we’re all oppressed…