The Science of a Brand Movement

Deloitte LLP conducted research to learn how marketers can define and measure brand-fueled movements. By: Diana O’Brien Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—becomes more than just a purchase. It spurs a movement, centers a community, and becomes part of people’s…

Brand Strategy: The Science Behind Phenomenal Brand Stories

By: Brand Psyche   The best marketers tell stories. And while stories can be used in a strategy, there is no plug-and-publish tool that captures your audience’s attention more than a story told from the heart. The best brands know this. They may have teams for content creation, management and strategy but at the center…

Do You Know Your “Why?” 4 Questions To Find Your Purpose

By: Margie Warrell   If you’ve ever faced a significant crisis in your life you’ll have experienced the power of purpose to tap reserves of energy, determination and courage you likely didn’t know you had. Your mission was clear. Your goal was compelling. Your focus was laser-like. Your potential was tapped.The power of purpose is…

The “Need to Belong” – Part of What Makes Us Human

By: Dr. Dylan Selterman   Why are people so strongly motivated to have relationships? According to a landmark paper by psychologists Roy Baumeister and Mark Leary it’s because of a fundamental “need to belong.”1 The “belongingness hypothesis” states that people have a basic psychological need to feel closely connected to others, and that caring, affectionate…

5 Tips for Managing Millennials

You can create a work environment in which millennials succeed By: Susan M. Heathfield   Millennials generally are described as those born in the 1980s and 1990s, which means the oldest members of the generation—also known as Generation Y—began entering the workforce in the late 1990s and early 2000s. According to the Pew Research Center,…

An Inspiring Discussion With Simon Sinek About Learning Your ‘Why’

You will never figure out “how” until you are clear on “why.” By: David Koji   Asking ourselves “why” is generally a reactionary response after we have done something. Why did I do that? Or, why do I continue to do something? In the business world, “why” cannot be an afterthought. It must be your forethoughts forethought….

Millennials, This Is Why You Haven’t Been Promoted

By: Caroline Beaton   According to a recent millennial leadership survey from The Hartford, 80% of millennials see themselves as leaders today. Yet only 12% of Gen Y held management roles in 2013; and less than a third of The Hartford’s sample reported that they’re currently business leaders. Maybe we’re entitled and delusional. Or maybe, explained millennial expert and author…

The Human Experience

By: Daniel Horgan   “Hey, how are you?” Many of us have muttered these words as we pass someone by, not waiting long enough to hear the response. We have a meeting to get to or a class to attend. We are thinking about what we just experienced in the past or what lies ahead…

Pain Points: A Guide to Finding & Solving Your Customers’ Problems

By: Dan Shewan Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into the world of customer pain points…

It’s Not JUST Because You Are a Girl…

I listened to a great clip this morning of Danika Patrick, the former race car driver, shedding light on being a woman in a male-dominated sport. It was quite refreshing as she did not once throw shade at others, specifically men, for the extra hurdles required of her. She simply called things like they are:…