Pain Points: A Guide to Finding & Solving Your Customers’ Problems

By: Dan Shewan Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into the world of customer pain points…

It’s Not JUST Because You Are a Girl…

I listened to a great clip this morning of Danika Patrick, the former race car driver, shedding light on being a woman in a male-dominated sport. It was quite refreshing as she did not once throw shade at others, specifically men, for the extra hurdles required of her. She simply called things like they are:…

Why Corporate Culture Is Becoming Even More Important

By: Larry Alton    Corporate culture has arguably always been important, but it’s only become a popular point of discussion in the past 20 years or so. To some, it’s become a buzzword, losing some of its meaning due to the overabundance of content and discussions surrounding it. However, I’d argue that corporate culture was…

What’s Your Rallying Cry?

Strike an emotional cord with employees By: Baker   The call-to-action “Just do it.” “Think different.” Every day we are bombarded by taglines and slogans in the retail world. Why do some become part of our cultural vernacular and make an indelible impression in our memories — while others do not? The difference is that…

Take a Look in the Rearview…

…there might be a lot to learn from it. I might not have it all figured out, but I can at least stop wondering how I should be putting my talents to use every day. When I got to thinking about why I do what I do and why I stumbled so much with moving…

5 Questions You Can Ask to Evaluate Your Corporate Culture

By: Jacob Morgan   When it comes to corporate culture, a lot has been said about what makes a company great. But how do you turn buzzwords like transparency, engagement, or openness into your dream culture? It can be as simple as looking around your office and asking some honest questions. To find out what your corporate culture can…

3 Key Ways to Build Strong Brand Culture in Your Company

By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…

Be Yourself. It’s all you have.

During my senior year in college, I felt like I had finally figured out life and gotten it right. (Well, as much as life can be figured out at 21 ;))… Several months ago, I was working through the creation of a Values Alignment exercise for our clients at TODEM and their employees. Amidst creating…

3 Big Reasons Why Purpose Leads to Profits

Why are Airbnb, Nike and Patagonia so successful? It starts with purpose. By: Andrew Thomas, Founder, Skybell Video Doorbell   There’s no question that profits are important to any startup or business. Yet the more time I spend in the startup world, the more I realize that profits shouldn’t be our sole focus. I’m learning that profits seem…

Increasing the ‘Meaning Quotient’ of Work

Through a few simple techniques, executives can boost workplace “MQ” and inspire employees to perform at their peak. By: Susie Cranston & Scott Keller Musicians talk about being “in the groove,” sportsmen about being “in the zone.” Can employees in the workplace experience similar performance peaks and, if so, what can top management do to encourage…