This is a great article. I recommend reading the first one in the series previously posted if you haven’t already. Values are like guardrails. We need them in life, love and even work. Figure out what yours are and then live by them. (Note: All articles are copied verbatim… typos, grammar errors and all. In…
Tag: #people
How To Live Your Truth: Part One
This article and the next two to follow in the series are fantastic. If you don’t feel like reading a million books to figure out who you are and what you believe in, just read these articles and you will be well on your way. At TŌDEM, we cannot speak enough about the importance of…
The Truth: You Can (‘t) Have It All.
I can remember a conversation I had with my husband as a semi-newlywed. I was furious about the notion that I had been lied to for years. That when my teachers, parents, peers, the world, told me that I could “Be Anything” and “Do Anything” in my life, that it was all a lie. To…
The Brand Culture Model
The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…
The Need To Belong
In case you were thinking that making your employees feel like they belong is just “fluff,” just take a few seconds to read this article. It’s a brief informative snapshot of why we as humans feel the need to belong. (Note: All articles are copied verbatim… typos, grammar errors and all. In other words, we…
Millennials are changing the workplace, how will you adjust?
Millennials are here to stay so you better get to work on figuring out what they want. When we find a useful article on Millennials we will share it. Below is a great intro into the mind of Millennials provided by NBC News. Millennials are not nearly as complicated and spoiled as some may think….
DON’T Follow Your Passion
At least that’s what Mark Cuban says. “’Instead, pay attention to those things that you devote time to. Double down your investment there.” That statement changed my ENTIRE perspective and finally gave me a direction I felt not only great about but one hundred percent sure about moving toward. I was actually in the shower,…
Great Advice is Global
The author of the following article is actually an entrepreneur and business owner in New Delhi, India. While there’s lots I could add, her advice goes to show that no matter where you are in the world, great leaders put people first, are in touch with cultural shifts, and know what is needed in the…
Is Your Brand Talking the Walk?
Ok. This article is great BUT it does advocate looking “out there” more than “in here” for the answers that drive your verbal brand. At Tōdem, we believe EVERYTHING starts by looking to the inside first. Definitely worth reading as I’m in 100 percent agreement with the importance of harnessing the power of words to…
My American Story
(Posted the day of the presidential election in 2016 to Facebook.) I wrote this post about a month ago but never shared. Today seemed appropriate. Let’s get back to what we love about each other and not what we hate. I’m not for him. I’m not for her. I’m for US. I grew up…