By: Brand Psyche The best marketers tell stories. And while stories can be used in a strategy, there is no plug-and-publish tool that captures your audience’s attention more than a story told from the heart. The best brands know this. They may have teams for content creation, management and strategy but at the center…
Tag: #people
Do You Know Your “Why?” 4 Questions To Find Your Purpose
By: Margie Warrell If you’ve ever faced a significant crisis in your life you’ll have experienced the power of purpose to tap reserves of energy, determination and courage you likely didn’t know you had. Your mission was clear. Your goal was compelling. Your focus was laser-like. Your potential was tapped.The power of purpose is…
The “Need to Belong” – Part of What Makes Us Human
By: Dr. Dylan Selterman Why are people so strongly motivated to have relationships? According to a landmark paper by psychologists Roy Baumeister and Mark Leary it’s because of a fundamental “need to belong.”1 The “belongingness hypothesis” states that people have a basic psychological need to feel closely connected to others, and that caring, affectionate…
Millennials, This Is Why You Haven’t Been Promoted
By: Caroline Beaton According to a recent millennial leadership survey from The Hartford, 80% of millennials see themselves as leaders today. Yet only 12% of Gen Y held management roles in 2013; and less than a third of The Hartford’s sample reported that they’re currently business leaders. Maybe we’re entitled and delusional. Or maybe, explained millennial expert and author…
The Human Experience
By: Daniel Horgan “Hey, how are you?” Many of us have muttered these words as we pass someone by, not waiting long enough to hear the response. We have a meeting to get to or a class to attend. We are thinking about what we just experienced in the past or what lies ahead…
5 Questions You Can Ask to Evaluate Your Corporate Culture
By: Jacob Morgan When it comes to corporate culture, a lot has been said about what makes a company great. But how do you turn buzzwords like transparency, engagement, or openness into your dream culture? It can be as simple as looking around your office and asking some honest questions. To find out what your corporate culture can…
3 Key Ways to Build Strong Brand Culture in Your Company
By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…
Increasing the ‘Meaning Quotient’ of Work
Through a few simple techniques, executives can boost workplace “MQ” and inspire employees to perform at their peak. By: Susie Cranston & Scott Keller Musicians talk about being “in the groove,” sportsmen about being “in the zone.” Can employees in the workplace experience similar performance peaks and, if so, what can top management do to encourage…
In Pursuit of Happiness
Neuroscientist Dean Burnett dives deep into what makes us happy. By: Gabrielle Levy, Political Reporter for U.S News and World Report IT’S HUMAN NATURE TO want to be happy, but people know relatively little about the science behind the emotion. Scientists are only just beginning to grasp how the human brain processes emotion – the…
How To Live Your Truth: Part Three
I love goals and know from experience the power they can have on actually making things happen!! If you have not read the previous two articles please do so and then learn how to put them to work toward accomplishing what you want in life! (Note: All articles are copied verbatim… typos, grammar errors and…