Change is inevitable in business—whether you’re passing the torch to a new generation, entering a fresh market, scaling your operations, or welcoming new leadership. But with every transition comes a unique opportunity—a chance to evaluate and refresh your brand. At Todem, we’ve been exploring how branding can serve as a strategic guide during these pivotal moments….
Category: The Living Brand
Explore all areas of The Living Brand: Function, Perception, Language, People, and Purpose.
The Gift That Keeps On Giving
I’ve always been drawn to gift-giving. During the holidays, I’m the person who enjoys giving the perfect gift more than receiving one. I think it links back to my dad, and while he may not have been perfect (as no one is), he was the most thoughtful gift-giver. My mom always had the most presents…
BRANDS SHOULD ALWAYS HAVE A TWO SPEED STRATEGY
By Mark Di Somma Brands drive attention and income off awareness, but they derive their real value from their ability to shift and sustain longer term sentiment. It’s tempting to monitor brand value in real-time: for what’s popular, by who gets mentioned and by whom, in what those mentions do to a stock price in the…
Passion + Purpose = Doing What You Love
Peg Calvario, PCC, Executive Coach Passion and purpose means doing what you love. Most people live their lives unaware of holding onto a secret dream or desire that never sees the light of day. Either too afraid to admit what is most dear to their heart, or their lives are so filled with clutter that they…
Having a Growth Mindset Makes It Easier to Develop New Interests
Paula A. O’Keefe, Carol Dweck and Greg Walton “[T]echnology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” — Steve Jobs Steve Jobs’s vision for Apple was rooted in the belief that the arts and sciences do not live in isolation. They…
Billionaire CEO Sara Blakely Says These 7 Words Are the Best Career Advice She Ever Got
Sometimes the simplest things are the most profound. By Melanie Curtin Writer, activist @melaniebcurtin Sara Blakely founded Spanx in her late 20s. The company made $4 million in sales in its first year and $10 million in its second year. In 2012, Forbes named Blakely the youngest self-made woman billionaire in the world. She is clearly massively successful. Yet when asked what the best advice…
Stop Idolizing Hustle Culture And Do This Instead
Celinne Da Costa, Contributor ForbesWomen Are you familiar with “the hustle”? It goes something like this… You wake up. Check your phone. Brush your teeth, go to the toilet, and check your phone again. You get ready for the day. Maybe you go to the gym, do your meditation routine, or check your email… or…
What is Company Culture and Why is it Important?
Company culture is the life of an organization. It’s the stamp of identity that keeps the wheels turning. Values, traditions, customs and the strength of the company’s social network form the core of company culture. By: myhrtoolkit All stakeholders play a pivotal role in shaping company culture. The company’s leaders create a vision and mission…
What Makes a Great Place to Work? Here’s What Thousands of Employees Had to Say
Flexible hours, gym time, and unlimited vacation days: these are the perks that drive the best workplaces in America. By: Greg Harris and Aaron Brown With national unemployment at a 17-year low, businesses are working overtime to recruit, engage, and retain talent. Our firm, Quantum Workplace, a leading software platform for employee engagement and performance, partners…
The Science of a Brand Movement
Deloitte LLP conducted research to learn how marketers can define and measure brand-fueled movements. By: Diana O’Brien Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—becomes more than just a purchase. It spurs a movement, centers a community, and becomes part of people’s…