Why Corporate Culture Is Becoming Even More Important

By: Larry Alton    Corporate culture has arguably always been important, but it’s only become a popular point of discussion in the past 20 years or so. To some, it’s become a buzzword, losing some of its meaning due to the overabundance of content and discussions surrounding it. However, I’d argue that corporate culture was…

5 Questions You Can Ask to Evaluate Your Corporate Culture

By: Jacob Morgan   When it comes to corporate culture, a lot has been said about what makes a company great. But how do you turn buzzwords like transparency, engagement, or openness into your dream culture? It can be as simple as looking around your office and asking some honest questions. To find out what your corporate culture can…

3 Key Ways to Build Strong Brand Culture in Your Company

By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…

The Brand Culture Model

The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…

Great Advice is Global

The author of the following article is actually an entrepreneur and business owner in New Delhi, India. While there’s lots I could add, her advice goes to show that no matter where you are in the world, great leaders put people first, are in touch with cultural shifts, and know what is needed in the…

My American Story

(Posted the day of the presidential election in 2016 to Facebook.)   I wrote this post about a month ago but never shared. Today seemed appropriate. Let’s get back to what we love about each other and not what we hate. I’m not for him. I’m not for her. I’m for US. I grew up…

The TŌDEM Manifesto

What stands between you and reaching your full potential? Complacency. It’s the quiet killer of any business, organization or brand. The world is continually changing and will shamelessly leave behind those unwilling to adjust. The good news is that we believe simple and seemingly small changes in how you think and express yourself, can make…

Time

Time is such a precious thing. We only get the time we are given – we can’t buy more. And there never seems to be enough of it. One of my friends recently told me that she now decides what she is going to do in her life based on how much time it takes…

Millennial Mindset

Suddenly the playing field has been leveled and so many heads are swirling trying to figure out what just happened. The game has completely changed and I am pumped. Finally, I see an opportunity to breathe life back into work, something I in some ways, avoided doing for like 8 years. Technically I am a…

The Social Media Culture Disaster

“…the only thing we all truly have in common is that we all live on this planet. Period.”   Social media is causing the destruction of culture, individuality, and even our sense of self. And it’s going to affect you too (the business). HOW? Our world is becoming more and more homogeneous. We are globally…