Is Your Brand Talking the Walk?

Ok. This article is great BUT it does advocate looking “out there” more than “in here” for the answers that drive your verbal brand. At Tōdem, we believe EVERYTHING starts by looking to the inside first. Definitely worth reading as I’m in 100 percent agreement with the importance of harnessing the power of words to…

My American Story

(Posted the day of the presidential election in 2016 to Facebook.)   I wrote this post about a month ago but never shared. Today seemed appropriate. Let’s get back to what we love about each other and not what we hate. I’m not for him. I’m not for her. I’m for US. I grew up…

You’re Never Done Finding Your Purpose at Work

We can preach all day long about the importance of having a purpose driven brand but at the end of the day, there will always be companies out there that either do not see the value in, or care to figure out, what their purpose is. It’s up to you to define your own purpose…

Brands Done Right – Vol. I: Purpose Driven Brands

At Tōdem, we wholeheartedly believe in the value of having a purpose-driven brand. It’s what we’ve based our entire branding strategy around. The three examples of purpose-driven brands mentioned in the article below are all large scale, but purpose-driven ideals are not reserved solely for household name brands or billion dollar companies. ANYONE can benefit…

The Kings Of Hospitality (and what we can learn from them)

I want to give you something to think about. If you had to think of one industry that had to be at the top of their game in customer service, quality, engagement, experience and environment every single day, what would it be? Restaurants? Maybe. Hotels? Getting closer. Private Clubs? Bingo. There are many (if not…

The TŌDEM Manifesto

What stands between you and reaching your full potential? Complacency. It’s the quiet killer of any business, organization or brand. The world is continually changing and will shamelessly leave behind those unwilling to adjust. The good news is that we believe simple and seemingly small changes in how you think and express yourself, can make…