5 Tips for Managing Millennials

You can create a work environment in which millennials succeed By: Susan M. Heathfield   Millennials generally are described as those born in the 1980s and 1990s, which means the oldest members of the generation—also known as Generation Y—began entering the workforce in the late 1990s and early 2000s. According to the Pew Research Center,…

Millennials, This Is Why You Haven’t Been Promoted

By: Caroline Beaton   According to a recent millennial leadership survey from The Hartford, 80% of millennials see themselves as leaders today. Yet only 12% of Gen Y held management roles in 2013; and less than a third of The Hartford’s sample reported that they’re currently business leaders. Maybe we’re entitled and delusional. Or maybe, explained millennial expert and author…

In Pursuit of Happiness

Neuroscientist Dean Burnett dives deep into what makes us happy. By: Gabrielle Levy, Political Reporter for U.S News and World Report IT’S HUMAN NATURE TO want to be happy, but people know relatively little about the science behind the emotion. Scientists are only just beginning to grasp how the human brain processes emotion – the…

The Brand Culture Model

The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…

The Need To Belong

In case you were thinking that making your employees feel like they belong is just “fluff,” just take a few seconds to read this article. It’s a brief informative snapshot of why we as humans feel the need to belong. (Note: All articles are copied verbatim… typos, grammar errors and all. In other words, we…

Millennials are changing the workplace, how will you adjust?

Millennials are here to stay so you better get to work on figuring out what they want. When we find a useful article on Millennials we will share it. Below is a great intro into the mind of Millennials provided by NBC News. Millennials are not nearly as complicated and spoiled as some may think….

Is Your Brand Talking the Walk?

Ok. This article is great BUT it does advocate looking “out there” more than “in here” for the answers that drive your verbal brand. At Tōdem, we believe EVERYTHING starts by looking to the inside first. Definitely worth reading as I’m in 100 percent agreement with the importance of harnessing the power of words to…