The Science of a Brand Movement

Deloitte LLP conducted research to learn how marketers can define and measure brand-fueled movements. By: Diana O’Brien Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—becomes more than just a purchase. It spurs a movement, centers a community, and becomes part of people’s…

Brand Strategy: The Science Behind Phenomenal Brand Stories

By: Brand Psyche   The best marketers tell stories. And while stories can be used in a strategy, there is no plug-and-publish tool that captures your audience’s attention more than a story told from the heart. The best brands know this. They may have teams for content creation, management and strategy but at the center…

Pain Points: A Guide to Finding & Solving Your Customers’ Problems

By: Dan Shewan Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into the world of customer pain points…