I put “marketing” in quotations because it is such a loaded word. In any case, I had coffee the other morning with Nelson Dickson and Amy Garland, and our conversation got my wheels spinning about something. As vitally important as we think the brand of every business is (and the sooner you address it, the…
Tag: #marketing
The Silver Tsunami: 4 Reasons Why Branding Should Be Top of Mind
Are you aware that The Silver Tsunami has begun? But wait, what is The Silver Tsunami? Simply put, it’s a metaphor coined for our aging Boomer generation and the related economic and health implications coming our way. As branding professionals, it’s this swelling wave of retiring business owners and CEOs that has our attention. We’ve witnessed…