3 Key Ways to Build Strong Brand Culture in Your Company

By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…

3 Big Reasons Why Purpose Leads to Profits

Why are Airbnb, Nike and Patagonia so successful? It starts with purpose. By: Andrew Thomas, Founder, Skybell Video Doorbell   There’s no question that profits are important to any startup or business. Yet the more time I spend in the startup world, the more I realize that profits shouldn’t be our sole focus. I’m learning that profits seem…

Increasing the ‘Meaning Quotient’ of Work

Through a few simple techniques, executives can boost workplace “MQ” and inspire employees to perform at their peak. By: Susie Cranston & Scott Keller Musicians talk about being “in the groove,” sportsmen about being “in the zone.” Can employees in the workplace experience similar performance peaks and, if so, what can top management do to encourage…

The Truth: You Can (‘t) Have It All.

I can remember a conversation I had with my husband as a semi-newlywed. I was furious about the notion that I had been lied to for years. That when my teachers, parents, peers, the world, told me that I could “Be Anything” and “Do Anything” in my life, that it was all a lie. To…

DON’T Follow Your Passion

At least that’s what Mark Cuban says. “’Instead, pay attention to those things that you devote time to. Double down your investment there.” That statement changed my ENTIRE perspective and finally gave me a direction I felt not only great about but one hundred percent sure about moving toward. I was actually in the shower,…

Great Advice is Global

The author of the following article is actually an entrepreneur and business owner in New Delhi, India. While there’s lots I could add, her advice goes to show that no matter where you are in the world, great leaders put people first, are in touch with cultural shifts, and know what is needed in the…

Is Your Brand Talking the Walk?

Ok. This article is great BUT it does advocate looking “out there” more than “in here” for the answers that drive your verbal brand. At Tōdem, we believe EVERYTHING starts by looking to the inside first. Definitely worth reading as I’m in 100 percent agreement with the importance of harnessing the power of words to…