Increasing the ‘Meaning Quotient’ of Work

Through a few simple techniques, executives can boost workplace “MQ” and inspire employees to perform at their peak. By: Susie Cranston & Scott Keller Musicians talk about being “in the groove,” sportsmen about being “in the zone.” Can employees in the workplace experience similar performance peaks and, if so, what can top management do to encourage…

Brands Done Right – Vol. I: Purpose Driven Brands

At Tōdem, we wholeheartedly believe in the value of having a purpose-driven brand. It’s what we’ve based our entire branding strategy around. The three examples of purpose-driven brands mentioned in the article below are all large scale, but purpose-driven ideals are not reserved solely for household name brands or billion dollar companies. ANYONE can benefit…