By: Jacob Morgan When it comes to corporate culture, a lot has been said about what makes a company great. But how do you turn buzzwords like transparency, engagement, or openness into your dream culture? It can be as simple as looking around your office and asking some honest questions. To find out what your corporate culture can…
Tag: #evolve
3 Key Ways to Build Strong Brand Culture in Your Company
By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…
How To Live Your Truth: Part Three
I love goals and know from experience the power they can have on actually making things happen!! If you have not read the previous two articles please do so and then learn how to put them to work toward accomplishing what you want in life! (Note: All articles are copied verbatim… typos, grammar errors and…
How To Live Your Truth: Part Two
This is a great article. I recommend reading the first one in the series previously posted if you haven’t already. Values are like guardrails. We need them in life, love and even work. Figure out what yours are and then live by them. (Note: All articles are copied verbatim… typos, grammar errors and all. In…
How To Live Your Truth: Part One
This article and the next two to follow in the series are fantastic. If you don’t feel like reading a million books to figure out who you are and what you believe in, just read these articles and you will be well on your way. At TŌDEM, we cannot speak enough about the importance of…
The Truth: You Can (‘t) Have It All.
I can remember a conversation I had with my husband as a semi-newlywed. I was furious about the notion that I had been lied to for years. That when my teachers, parents, peers, the world, told me that I could “Be Anything” and “Do Anything” in my life, that it was all a lie. To…
The Brand Culture Model
The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…
Millennials are changing the workplace, how will you adjust?
Millennials are here to stay so you better get to work on figuring out what they want. When we find a useful article on Millennials we will share it. Below is a great intro into the mind of Millennials provided by NBC News. Millennials are not nearly as complicated and spoiled as some may think….
DON’T Follow Your Passion
At least that’s what Mark Cuban says. “’Instead, pay attention to those things that you devote time to. Double down your investment there.” That statement changed my ENTIRE perspective and finally gave me a direction I felt not only great about but one hundred percent sure about moving toward. I was actually in the shower,…
Great Advice is Global
The author of the following article is actually an entrepreneur and business owner in New Delhi, India. While there’s lots I could add, her advice goes to show that no matter where you are in the world, great leaders put people first, are in touch with cultural shifts, and know what is needed in the…