What is Company Culture and Why is it Important?

Company culture is the life of an organization. It’s the stamp of identity that keeps the wheels turning. Values, traditions, customs and the strength of the company’s social network form the core of company culture. By: myhrtoolkit All stakeholders play a pivotal role in shaping company culture. The company’s leaders create a vision and mission…

Why Corporate Culture Is Becoming Even More Important

By: Larry Alton    Corporate culture has arguably always been important, but it’s only become a popular point of discussion in the past 20 years or so. To some, it’s become a buzzword, losing some of its meaning due to the overabundance of content and discussions surrounding it. However, I’d argue that corporate culture was…

What’s Your Rallying Cry?

Strike an emotional cord with employees By: Baker   The call-to-action “Just do it.” “Think different.” Every day we are bombarded by taglines and slogans in the retail world. Why do some become part of our cultural vernacular and make an indelible impression in our memories — while others do not? The difference is that…

5 Questions You Can Ask to Evaluate Your Corporate Culture

By: Jacob Morgan   When it comes to corporate culture, a lot has been said about what makes a company great. But how do you turn buzzwords like transparency, engagement, or openness into your dream culture? It can be as simple as looking around your office and asking some honest questions. To find out what your corporate culture can…

3 Key Ways to Build Strong Brand Culture in Your Company

By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…

3 Big Reasons Why Purpose Leads to Profits

Why are Airbnb, Nike and Patagonia so successful? It starts with purpose. By: Andrew Thomas, Founder, Skybell Video Doorbell   There’s no question that profits are important to any startup or business. Yet the more time I spend in the startup world, the more I realize that profits shouldn’t be our sole focus. I’m learning that profits seem…

The Brand Culture Model

The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…

Great Advice is Global

The author of the following article is actually an entrepreneur and business owner in New Delhi, India. While there’s lots I could add, her advice goes to show that no matter where you are in the world, great leaders put people first, are in touch with cultural shifts, and know what is needed in the…

My American Story

(Posted the day of the presidential election in 2016 to Facebook.)   I wrote this post about a month ago but never shared. Today seemed appropriate. Let’s get back to what we love about each other and not what we hate. I’m not for him. I’m not for her. I’m for US. I grew up…

The Kings Of Hospitality (and what we can learn from them)

I want to give you something to think about. If you had to think of one industry that had to be at the top of their game in customer service, quality, engagement, experience and environment every single day, what would it be? Restaurants? Maybe. Hotels? Getting closer. Private Clubs? Bingo. There are many (if not…