5 Questions You Can Ask to Evaluate Your Corporate Culture

By: Jacob Morgan   When it comes to corporate culture, a lot has been said about what makes a company great. But how do you turn buzzwords like transparency, engagement, or openness into your dream culture? It can be as simple as looking around your office and asking some honest questions. To find out what your corporate culture can…

3 Key Ways to Build Strong Brand Culture in Your Company

By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…

Increasing the ‘Meaning Quotient’ of Work

Through a few simple techniques, executives can boost workplace “MQ” and inspire employees to perform at their peak. By: Susie Cranston & Scott Keller Musicians talk about being “in the groove,” sportsmen about being “in the zone.” Can employees in the workplace experience similar performance peaks and, if so, what can top management do to encourage…

How To Live Your Truth: Part Three

I love goals and know from experience the power they can have on actually making things happen!! If you have not read the previous two articles please do so and then learn how to put them to work toward accomplishing what you want in life! (Note: All articles are copied verbatim… typos, grammar errors and…

The Brand Culture Model

The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…

Millennials are changing the workplace, how will you adjust?

Millennials are here to stay so you better get to work on figuring out what they want. When we find a useful article on Millennials we will share it. Below is a great intro into the mind of Millennials provided by NBC News. Millennials are not nearly as complicated and spoiled as some may think….

Great Advice is Global

The author of the following article is actually an entrepreneur and business owner in New Delhi, India. While there’s lots I could add, her advice goes to show that no matter where you are in the world, great leaders put people first, are in touch with cultural shifts, and know what is needed in the…

Is Your Brand Talking the Walk?

Ok. This article is great BUT it does advocate looking “out there” more than “in here” for the answers that drive your verbal brand. At Tōdem, we believe EVERYTHING starts by looking to the inside first. Definitely worth reading as I’m in 100 percent agreement with the importance of harnessing the power of words to…

You’re Never Done Finding Your Purpose at Work

We can preach all day long about the importance of having a purpose driven brand but at the end of the day, there will always be companies out there that either do not see the value in, or care to figure out, what their purpose is. It’s up to you to define your own purpose…

Brands Done Right – Vol. I: Purpose Driven Brands

At Tōdem, we wholeheartedly believe in the value of having a purpose-driven brand. It’s what we’ve based our entire branding strategy around. The three examples of purpose-driven brands mentioned in the article below are all large scale, but purpose-driven ideals are not reserved solely for household name brands or billion dollar companies. ANYONE can benefit…