What is Company Culture and Why is it Important?

Company culture is the life of an organization. It’s the stamp of identity that keeps the wheels turning. Values, traditions, customs and the strength of the company’s social network form the core of company culture. By: myhrtoolkit All stakeholders play a pivotal role in shaping company culture. The company’s leaders create a vision and mission…

Millennials, This Is Why You Haven’t Been Promoted

By: Caroline Beaton   According to a recent millennial leadership survey from The Hartford, 80% of millennials see themselves as leaders today. Yet only 12% of Gen Y held management roles in 2013; and less than a third of The Hartford’s sample reported that they’re currently business leaders. Maybe we’re entitled and delusional. Or maybe, explained millennial expert and author…

The Human Experience

By: Daniel Horgan   “Hey, how are you?” Many of us have muttered these words as we pass someone by, not waiting long enough to hear the response. We have a meeting to get to or a class to attend. We are thinking about what we just experienced in the past or what lies ahead…

Pain Points: A Guide to Finding & Solving Your Customers’ Problems

By: Dan Shewan Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into the world of customer pain points…

Why Corporate Culture Is Becoming Even More Important

By: Larry Alton    Corporate culture has arguably always been important, but it’s only become a popular point of discussion in the past 20 years or so. To some, it’s become a buzzword, losing some of its meaning due to the overabundance of content and discussions surrounding it. However, I’d argue that corporate culture was…