By: Jacob Morgan When it comes to corporate culture, a lot has been said about what makes a company great. But how do you turn buzzwords like transparency, engagement, or openness into your dream culture? It can be as simple as looking around your office and asking some honest questions. To find out what your corporate culture can…
Tag: #brandswithculture
3 Key Ways to Build Strong Brand Culture in Your Company
By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…
Increasing the ‘Meaning Quotient’ of Work
Through a few simple techniques, executives can boost workplace “MQ” and inspire employees to perform at their peak. By: Susie Cranston & Scott Keller Musicians talk about being “in the groove,” sportsmen about being “in the zone.” Can employees in the workplace experience similar performance peaks and, if so, what can top management do to encourage…
5 Ways to Maintain Brand Consistency As You Grow Your Business
By: John Hall, Forbes Contributor If you’re like many leaders, the early stages of your business required a lot of decision-making, from fundamental decisions like your core services or products all the way to decisions about design. Whether you put a ton of time into each and every choice or quickly call the shots to…
The Brand Culture Model
The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…
Millennials are changing the workplace, how will you adjust?
Millennials are here to stay so you better get to work on figuring out what they want. When we find a useful article on Millennials we will share it. Below is a great intro into the mind of Millennials provided by NBC News. Millennials are not nearly as complicated and spoiled as some may think….
Great Advice is Global
The author of the following article is actually an entrepreneur and business owner in New Delhi, India. While there’s lots I could add, her advice goes to show that no matter where you are in the world, great leaders put people first, are in touch with cultural shifts, and know what is needed in the…
Is Your Brand Talking the Walk?
Ok. This article is great BUT it does advocate looking “out there” more than “in here” for the answers that drive your verbal brand. At Tōdem, we believe EVERYTHING starts by looking to the inside first. Definitely worth reading as I’m in 100 percent agreement with the importance of harnessing the power of words to…
Brands Done Right – Vol. I: Purpose Driven Brands
At Tōdem, we wholeheartedly believe in the value of having a purpose-driven brand. It’s what we’ve based our entire branding strategy around. The three examples of purpose-driven brands mentioned in the article below are all large scale, but purpose-driven ideals are not reserved solely for household name brands or billion dollar companies. ANYONE can benefit…