Deloitte LLP conducted research to learn how marketers can define and measure brand-fueled movements. By: Diana O’Brien Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—becomes more than just a purchase. It spurs a movement, centers a community, and becomes part of people’s…
Tag: #branding
Brand Strategy: The Science Behind Phenomenal Brand Stories
By: Brand Psyche The best marketers tell stories. And while stories can be used in a strategy, there is no plug-and-publish tool that captures your audience’s attention more than a story told from the heart. The best brands know this. They may have teams for content creation, management and strategy but at the center…
What’s Your Rallying Cry?
Strike an emotional cord with employees By: Baker The call-to-action “Just do it.” “Think different.” Every day we are bombarded by taglines and slogans in the retail world. Why do some become part of our cultural vernacular and make an indelible impression in our memories — while others do not? The difference is that…
5 Ways to Maintain Brand Consistency As You Grow Your Business
By: John Hall, Forbes Contributor If you’re like many leaders, the early stages of your business required a lot of decision-making, from fundamental decisions like your core services or products all the way to decisions about design. Whether you put a ton of time into each and every choice or quickly call the shots to…
The Brand Culture Model
The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…