3 Key Ways to Build Strong Brand Culture in Your Company

By: Templafy Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees. Brand culture is what HR magazine calls that “unique blend of psychology, ideas, attitudes and beliefs informing brand behaviour, influencing brand experience, and…

5 Ways to Maintain Brand Consistency As You Grow Your Business

By: John Hall, Forbes Contributor If you’re like many leaders, the early stages of your business required a lot of decision-making, from fundamental decisions like your core services or products all the way to decisions about design. Whether you put a ton of time into each and every choice or quickly call the shots to…

The Brand Culture Model

The value of building a brand driven by culture. By: Liquid Agency The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to apply anthropological theory in understanding how certain brands work—specifically “cult” brands. While cults, by definition, are experienced by the few,…

Branding (In My Humble Opinion)

Branding is not a logo. A logo is a logo. And the power of branding, in my humble opinion, does not lie solely in the creative and visual execution as many firms would have you believe. And while yes, it is a vital component (that I enjoy doing very much), it isn’t everything. Some would…