BRANDS SHOULD ALWAYS HAVE A TWO SPEED STRATEGY

By Mark Di Somma Brands drive attention and income off awareness, but they derive their real value from their ability to shift and sustain longer term sentiment. It’s tempting to monitor brand value in real-time: for what’s popular, by who gets mentioned and by whom, in what those mentions do to a stock price in the…

Does your culture align to your brand? Here’s why it matters.

KAITLYN GILLIES Today we’re looking at people management through the lens of branding and how marketing and HR can work together to create a seamless customer experience, and ultimately long term business success. The true cost of an inconsistent customer experience It’s happened to all of us. We’ve come to know and love a brand…

Does Your Leadership Style Scare Your Employees?

by Nihar Chhaya Most of us have experienced the misery of working for a boss who intimidates employees while charming superiors and customers. But it’s hard to figure out if you may be that kind of boss. You might think you are doing a good job, getting results by pushing people past their comfort zones, but what…

Why You Should Spend Your Money On Experiences, Not Things

by: Travis Bradberry When you work hard every single day and there’s only so much money left after your regular expenses, you have to make certain it’s well spent. Spend your limited funds on what science says will make you happy. The Paradox Of Possessions A 20-year study conducted by Dr. Thomas Gilovich, a psychology professor…

4 Ways to Create a Learning Culture on Your Team

  By Tomas Chamorro-Premuzic and Josh Bersin Technology is disrupting every industry and area of life, and work is no exception. One of the main career implications of the digital revolution is a shift in demand for human expertise. For instance, LinkedIn’s talent research shows that half of today’s most in-demand skills weren’t even on the list three…

Passion + Purpose = Doing What You Love

Peg Calvario, PCC, Executive Coach  Passion and purpose means doing what you love. Most people live their lives unaware of holding onto a secret dream or desire that never sees the light of day. Either too afraid to admit what is most dear to their heart, or their lives are so filled with clutter that they…

Having a Growth Mindset Makes It Easier to Develop New Interests

Paula A. O’Keefe, Carol Dweck and Greg Walton “[T]echnology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”  — Steve Jobs Steve Jobs’s vision for Apple was rooted in the belief that the arts and sciences do not live in isolation. They…

Billionaire CEO Sara Blakely Says These 7 Words Are the Best Career Advice She Ever Got

Sometimes the simplest things are the most profound. By Melanie Curtin Writer, activist @melaniebcurtin Sara Blakely founded Spanx in her late 20s. The company made $4 million in sales in its first year and $10 million in its second year. In 2012, Forbes named Blakely the youngest self-made woman billionaire in the world. She is clearly massively successful. Yet when asked what the best advice…

Stop Idolizing Hustle Culture And Do This Instead

Celinne Da Costa, Contributor ForbesWomen Are you familiar with “the hustle”? It goes something like this… You wake up. Check your phone. Brush your teeth, go to the toilet, and check your phone again. You get ready for the day. Maybe you go to the gym, do your meditation routine, or check your email… or…

Why Millennial And Gen Z Employees Are Really Leaving You

John Hall, Co-Founder at Calendar.com and author of  “Top of Mind” When recruiting early career talent, many companies think installing a foosball table and stocking the breakroom fridge with beer is all you need. What they didn’t expect was the fact that the Millennials and early Gen-Zers joining the workforce now have far more sophisticated needs and desires…