As branding professionals—and to do our job to the best of our abilities—we must get to know our clients inside and out. To do this—and much like speed dating—things get personal and fast. Over the years, we have culled our Spanish Inquisition down to the most essential and insightful questions that give us what we…
Author: Rhem Galloway
The Silver Tsunami: 4 Reasons Why Branding Should Be Top of Mind
Are you aware that The Silver Tsunami has begun? But wait, what is The Silver Tsunami? Simply put, it’s a metaphor coined for our aging Boomer generation and the related economic and health implications coming our way. As branding professionals, it’s this swelling wave of retiring business owners and CEOs that has our attention. We’ve witnessed…
If Strategy Is So Important, Why Don’t We Make Time for It?
by Dorie Clark Almost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of them said that being strategic was the leadership behavior most important to their organization’s success. And yet in another study, a full 96% of the leaders surveyed said they lacked the time for strategic thinking. Of course, we’re all oppressed…
What Having a “Growth Mindset” Actually Means
by Carol Dweck Scholars are deeply gratified when their ideas catch on. And they are even more gratified when their ideas make a difference — improving motivation, innovation, or productivity, for example. But popularity has a price: people sometimes distort ideas, and therefore fail to reap their benefits. This has started to happen with my research…
The Differences Between Busy and Productive People
Are you a busy donkey or a productive unicorn? By : Larry Kim CEO of MobileMonkey The quest to be more effective at work has hatched misconceptions about what having a productive workday really means. It has also led most people into thinking that being busy is tantamount to being productive. Here are some valuable insights into what productive unicorns…
Great Leaders Understand Why Small Gestures Matter
by Bill Taylor I travel a lot of for business, and like most frequent flyers, I dread connecting flights. Except, that is, when those connections take me through Denver or Charlotte, where the prospect of an hour between planes brings a smile to my face and a spring to my step. Why the good cheer?…
4 Social Media Habits to Give Up to Be Happier in 2020
Unfollow and unplug your way into a blissful new year. By Jessica Hicks, Assistant Editor at Thrive Global For a truly happier, healthier 2020, consider bidding a big farewell to four common social media habits that sabotage our well-being. Letting Instagram keep you from repeating outfits If scrolling through social media makes you feel self-conscious…
Culture Is Not About Providing a Company Keg. It’s Hiring People Who Actually Want to Have Beers Together
Lyfe Marketing’s founders have been growing their startup at breakneck speed–and now their hiring strategy is showing signs of wear. So fellow Atlantan and Kabbage CEO Rob Frohwein shared some of the cultural know-how that made his $1 billion company one of Inc.‘s Best Workplaces two years running. By Cameron Albert-Deitch Reporter, Inc. @c_albertdeitch The founders of Atlanta’s Lyfe Marketing may…
7 Sure Signs That Your Workplace Is Toxic
If your management focuses solely on what employees are doing wrong, you may be working for a toxic company. By Marcel Schwantes, Founder and Chief Human Officer, Leadership From the Core Do you work in a toxic workplace? I’ll share what that looks like in a minute. But if you do, there comes a time when we all need…
BRANDS SHOULD ALWAYS HAVE A TWO SPEED STRATEGY
By Mark Di Somma Brands drive attention and income off awareness, but they derive their real value from their ability to shift and sustain longer term sentiment. It’s tempting to monitor brand value in real-time: for what’s popular, by who gets mentioned and by whom, in what those mentions do to a stock price in the…